One of my primary goals when joining New York Magazine was to create distinctive social designs for feature stories and columns. These stories range from recurring columns and annual features to in-depth investigative pieces. Rather than relying on a single image, I wanted to develop designs that captured the unique visual identity of each story, emphasizing their depth and narrative.
My first objective was to draw inspiration from the print magazine's visual cues and reimagine them for social platforms. For stories not directly adapted from the print edition, I designed them independently, while still staying true to the visual identities of each vertical. Over time, these designs evolved to align with our changing social strategy.
In total, I've designed hundreds of stories for our social channels, though below are just a few highlights from each vertical. These designs were created specifically for social media, not handed off to social editors. I built them custom in InDesign, working closely with the team to determine the most effective visual strategy for each story. More designs can be found here.
NEW YORK MAGAZINE INSTAGRAM
Breaking News
Text Carousels for feature enterprises
How Columbia University ignored women, undermined prosecutors,
and allowed one of its OB/GYNs to abuse hundreds of patients.
GRUB STREET INSTAGRAM
Introductory post. Edited the Super-cut
reel using videos provided.
Secondary carousel post. Strategized
the rollout by designing a listicle.
Additional reels. Using the videos provided,
I cut the clips and added color and text.
Additional carousel posts that came
after the listicle and super-cut.
Opener carousel posts strategized by designing a listicle with additional designed secondary posts.
Rendition 1: Worked with the photo team
on clipping the videos provided to make a reel.
Rendition 2:
Per the request of the photo team, we re-strategized to a carousel mixed with videos and quotes.
IG Stories were also used.
IG Story to announce the introduction of this new column.
Quote Cards
Animated numbers built as an IG reel for
Vulture Instagram
Explainers for various features
Print Design from our print team used as inspiration
Translated for social below
Gossip Girl feature
Print Designs from our print team used as inspiration
Social translation below
The Cut Instagram
Photo portfolio carousels
Rubrics for different columns
The Strategist Instagram
Explainers
How To’s
Curbed Instagram
Introductory post utilizing illustrations
made by the visuals team.
Secondary posts for each category of BoNY.
Introductory post.
Secondary posts for each category of BoNY.
Introductory post.
Secondary posts for each category of BoNY.
Introductory post.
Secondary posts for each category of BoNY.
Instagram Story
Explainers using numbers
Old template (above) and new template (below).
