While at HYPEBEAST, I briefly helped restrategize HYPETRAK’S (formerly HYPEBEAST Music’s Instagram). I made designs for our various columns and playlists.

My first objective was to switch from portraits to more templated based posts so users could have a better preview while scrolling. My second objective was to create assets that were more shareable and informative in a singular post.

HYPEBEAST SOUNDS Playlist

Before: five static images in a carousel posted on Instagram

MOCK-UP OPTION 1

MOCK-UP OPTION 2

MOCK-UP OPTION 3 (CLICK BELOW)

Screen Shot 2020-11-23 at 11.11.19 PM.png

For more

Final Mockup

Screen Shot 2020-11-23 at 11.44.09 PM.png

Before: one static image

BEFORE - Static post on social channels.

MOCK-UP OPTION 1

MOCK-UP OPTION 2

MOCK-UP OPTION 3

Screen Shot 2020-11-23 at 10.22.36 PM.png

Before:

Holiday-themed Playlists

Screen Shot 2020-10-28 at 5.08.45 PM.png

Final Mock Up Below. For more.

Screen Shot 2020-11-24 at 5.25.53 PM.png

Social Rebrand

After:

Projects You Missed

Before - Static post on social channels.

Screen Shot 2020-12-02 at 7.22.25 PM.png

MOCK-UP OPTION 1

Screen Shot 2020-12-02 at 8.05.55 PM.png

MOCK-UP OPTION 2

FINAL EXAMPLES BELOW

Top 10 Albums Feature

Before: Scattered, singular posts with no context while scrolling.

Screen Shot 2020-12-23 at 2.18.19 PM.png

Screen Shot 2020-12-23 at 2.32.22 PM.png

Screen Shot 2020-12-23 at 2.18.05 PM.png

Mock-ups below show one overarching asset with all albums, so that the asset was more shareable. Then additional assets dedicated to each artist was created.

Screen Shot 2020-12-09 at 6.19.56 PM.png

Final had six dedicated consecutive posts. The first post showcased all albums and the additional five deep dove into two artists each.

Screen Shot 2020-12-23 at 2.50.32 PM.png