While at HYPEBEAST, I briefly helped restrategize HYPETRAK’S (formerly HYPEBEAST Music’s Instagram). I made designs for our various columns and playlists.
My first objective was to switch from portraits to more templated based posts so users could have a better preview while scrolling. My second objective was to create assets that were more shareable and informative in a singular post.
HYPEBEAST SOUNDS Playlist
Before: five static images in a carousel posted on Instagram
MOCK-UP OPTION 1
MOCK-UP OPTION 2
MOCK-UP OPTION 3 (CLICK BELOW)
Final Mockup
Before: one static image
MOCK-UP OPTION 1
MOCK-UP OPTION 2
MOCK-UP OPTION 3
Before:
Holiday-themed Playlists
Final Mock Up Below. For more.
Social Rebrand
After:
Projects You Missed
Before - Static post on social channels.
MOCK-UP OPTION 1
MOCK-UP OPTION 2
FINAL EXAMPLES BELOW
Top 10 Albums Feature
Before: Scattered, singular posts with no context while scrolling.
Mock-ups below show one overarching asset with all albums, so that the asset was more shareable. Then additional assets dedicated to each artist was created.
Final had six dedicated consecutive posts. The first post showcased all albums and the additional five deep dove into two artists each.
